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Transforming a customer-centric community hub
Role
Experience Lead
Deliverables
Wireframes
CMS Templates and Components
Functional Specifications
Website
OVERVIEW
I spearheaded a year-long UX definition phase to transform a fragmented, complex, and restrictive experience into a unified, simplified, customer-centric community hub for a major software client.
APPROACH
I brought the customer-first strategic vision to life through user and business requirements, site maps, user flows, hundreds of wireframes and modules, and functional specifications.
I led client presentations and UX workshops and presented concepts with concrete tactical rationale.
I collaborated with cross-functional teams of strategists, UX designers, UI designers, developers, and project managers.







